Datacasting with ATSC 3.0

ATSC 3.0 datacasting is revolutionizing how we deliver data over broadcast TV signals, offering reliable, wide-area coverage that doesn’t rely on traditional networks. At Device Solutions, we help innovators harness the power of ATSC 3.0 to develop low-power, mobile-friendly devices that enable secure, real-time delivery of critical data without dependence on cellular or internet infrastructure.

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What is ATSC 3.0?

ATSC 3.0, also known as NEXTGEN TV, is the latest evolution in broadcast technology. Built on the same Internet Protocol (IP) that powers streaming and web-based applications, ATSC 3.0 combines the reliability and wide coverage of traditional broadcasting with the flexibility and interactivity of internet-based technologies.

For consumers, this convergence translates to enhanced entertainment experiences with ultra-high-definition video, immersive audio, and interactive features that were previously impossible through conventional over-the-air transmission. But for industries like public safety, aviation, and emergency response, it opens the door to high-capacity, low-latency data distribution across large geographic areas through an efficient one-to-many broadcast model — all without relying on congested cellular networks. These capabilities open unprecedented opportunities for advancement, positioning ATSC 3.0 as not just a television standard, but as an essential communications infrastructure that can scale with future technological advancements.

Benefits of ATSC 3.0 for Datacasting

Enhanced Video

ATSC 3.0 broadcasts brilliant 4K video with high dynamic range, all while efficiently compressing files to conserve bandwidth and minimize processing load on devices.

Immersive Audio

With support for object-based audio, ATSC 3.0 creates a surround sound experience that adds depth and realism, transforming how people engage with content.

Interactive Framework

Interactive features are built directly into ATSC 3.0's broadcast signal, allowing users to access dynamic, real-time content without relying on an internet connection.

Targeted Content Delivery

ATSC 3.0 allows content to be customized for specific locations or audience segments, making it easier to deliver the right message to the right people at the right time.

IP-Based Architecture

Because it's built entirely on IP, ATSC 3.0 integrates smoothly with modern connected devices and networks, enabling faster development and broader interoperability.

Robust Signal Performance

ATSC 3.0 supports advanced signal processing techniques to help ensure reliable performance even in areas with weak reception, high mobility, or physical interference. Custom applications can enhance coverage and can be independently configured to optimize performance for specific use cases and environments.

Low Power Capabilities

ATSC 3.0 uses Physical Layer Pipes (PLPs) to ensure devices only receive and process the data they need, reducing complexity and conserving both power and computing resources.

Strong ROI

ATSC 3.0 delivers strong ROI by enabling new revenue streams through targeted advertising, datacasting, and subscription-based services. Its efficient use of spectrum and IP-based architecture reduce transmission costs while supporting a wide range of applications—from mobile TV to emergency alerting—maximizing the value of existing infrastructure.

ATSC 3.0 Applications

ATSC 3.0 opens doors to possibilities far beyond traditional TV broadcasting. This powerful technology helps organizations deliver critical information instantly across wide areas, even when internet networks are strained or unavailable. Whether it's keeping communities safe during emergencies or creating smarter, more connected cities, ATSC 3.0 combines the best of broadcasting with modern digital capabilities to solve real-world challenges.

Public Safety and

Emergency Response

ATSC 3.0 enhances emergency alert systems by enabling public safety officials to broadcast high-definition maps, evacuation routes, live video, and critical instructions to both the public and first responders in specific geographic areas impacted by disasters or threats. Its wake-up functionality can automatically activate compatible devices, ensuring urgent messages are received even if power or cellular networks are down. Geo-targeting features allow for precise, neighborhood-specific updates, while the system’s strong signal penetration ensures reliable communication in challenging environments—supporting coordinated response efforts and improving public safety outcomes.

Interested in learning more? See how Device Solutions and our partners at PBS NC and Triveni Digital are revolutionizing public safety with a first-of-its-kind ATSC 3.0 digital paging receiver.

Partnering with Device Solutions

Device Solutions has been leveraging the power of ATSC 3.0 (NextGen TV) to deliver innovative, broadcast-based solutions for public safety and emergency response since 2021. By combining ultra-reliable, one-to-many IP datacasting with low-power, mobile-friendly receiver designs, we’re helping reshape how critical information is delivered in the field to help save lives and secure safer futures for our nation’s most vulnerable communities.

Services

Benefits of Partnering with Device Solutions

Industry-Leading Expertise

Our team brings specialized knowledge in both broadcast engineering and digital transformation, with hands-on experience implementing ATSC 3.0 solutions across multiple sectors. This unique combination ensures your project benefits from both technical excellence and practical implementation insights.

Custom Development Support

By building collaborative relationship with with industry leaders like PBS North Carolina and Triveni Digital, Device Solutions has access to a broad network of expertise and resources to help bring ATSC 3.0 innovations to life.

End-to-End Implementation

From concept to deployment and beyond, we provide end-to-end support for ATSC 3.0 solutions. Our proven development process ensures seamless integration with existing systems, rigorous testing, and knowledge transfer that equips your team to fully leverage the capabilities of ATSC 3.0 for scalable, reliable data delivery.

Device Solutions' experience with broadcast-based solutions is helping reshape field communications and strengthen emergency readiness across the country. If you’re exploring how to leverage our ATSC 3.0 datacasting solution or are looking for custom ATSC 3.0 solutions for your next innovation, let our team of expert engineers guide you to success.