Rooster Asset Tracker

Construction sites are active environments where tools and equipment are constantly in motion and are often misplaced. Rooster Asset Tracking set out to solve this problem with an ambitious vision: create a cost-effective system that could track thousands of moving assets in real-time using a hybrid of LoRa and cellular technologies. They needed a technical partner to help architect a solution that would not only scale, but remain power-efficient, affordable, and easy to deploy in rugged conditions.

The Solution

Device Solutions and our partners at Pivot International complemented Rooster's internal product and cloud teams, bringing the embedded and wireless expertise they needed to the table. Our collaboration began with a deep-dive feasibility study to validate their concept and inform the system architecture. From there, we worked hand-in-hand to:

• Design and implement custom LoRa protocols tailored to their unique use case

• Minimize cellular data usage dynamically pairing assets with gateways based on signal quality

• Optimize power consumption to extend battery life and reduce maintenance

• Develop robust firmware for the 4G LTE + LoRa gateway system

• Support integration with AWS IoT Core for seamless data flow from the field to the cloud

The result: a scalable solution that tracks thousands of tools and machines across industrial job sites in real-time - with minimal infrastructure and low data costs.

The Results

The Rooster asset tracking system is an award-winning product that has proven itself to be a reliable solution for contractors in fast-paced, high-turnover environments where visibility is critical to keeping operations running smoothly. By reducing the manual burden of tracking tools and equipment, Rooster’s solution has helped customers cut downtime, improve accountability, and make more informed decisions on site logistics and asset allocation. So far, our partnership has resulted in:

• Thousands of assets actively tracked across multiple job sites

• Extended battery life and reduced cellular data charges

• Robust, field-tested protocol tuned for dynamic construction environments

• Scalable gateway architecture integrated with AWS IoT Core

• Accelerated product development timeline through focused collaboration

The Summary

Technologies & Services:

• LoRa Communication Protocols

• 4G LTE Cellular

• Battery-Powered Embedded Systems

• AWS IoT Core

• Industrial IoT (IIoT)

• Power & Data Optimization

Results & Highlights:

• Dynamic, industrial setting

• Partnered with AWS

• LoRa low-cost asset tags

• Thousands of assets tracked

• Award-winning solution