Rooster Asset Tracking: LoRa + Cellular for Scalable, Cost-Efficient Site Visibility
A multi-protocol (LoRa and cellular) low-cost tracking system that monitors thousands of construction tools and equipment across multiple job sites in real-time.
Construction sites are dynamic environments where tools and equipment are constantly in motion—and just as often, misplaced. Rooster Asset Tracking set out to solve this problem with an ambitious vision: create a cost-effective system that could track thousands of moving assets in real-time using a hybrid of LoRa and cellular technologies. But they needed a technical partner to help architect a solution that would not only scale, but remain power-efficient, affordable, and easy to deploy in rugged conditions.
Our Solution:
Device Solutions and our partners at Pivot International complemented Rooster's internal product and cloud teams, bringing the embedded and wireless expertise they needed to the table. Our collaboration began with a deep-dive feasibility study to validate their concept and inform the system architecture. From there, we worked hand-in-hand to:
Design and implement custom LoRa protocols tailored to their unique use case
Minimize cellular data usage dynamically pairing assets with gateways based on signal quality
Optimize power consumption to extend battery life and reduce maintenance
Develop robust firmware for the 4G LTE + LoRa gateway system
Support integration with AWS IoT Core for seamless data flow from the field to the cloud
The result: a scalable solution that tracks thousands of tools and machines across industrial job sites in real-time—with minimal infrastructure and low data costs.
Results:
The Rooster asset tracking system is an award-winning product that has proven itself to be a reliable solution for contractors in fast-paced, high-turnover environments where visibility is critical to keeping operations running smoothly. By reducing the manual burden of tracking tools and equipment, Rooster’s solution has helped customers cut downtime, improve accountability, and make more informed decisions on site logistics and asset allocation. So far, our partnership has resulted in:
Thousands of assets actively tracked across multiple job sites
Extended battery life and reduced cellular data charges
Robust, field-tested protocol tuned for dynamic construction environments
Scalable gateway architecture integrated with AWS IoT Core
Accelerated product development timeline through focused collaboration
Whether you're building an industrial tracking platform or refining a smart sensor network, Device Solutions can help you close the gap between concept and deployment. We bring deep wireless expertise—cellular, LoRa, BLE, and more—and practical experience building firmware and protocols that work in the real world.
Looking to optimize your edge device or scale a new connected system? Let’s build it together.